our own point of view....
Behind the story.
This playful Nike commercial from director Paul Wie does a fantastic job of chugging home-brewed nostalgia and reminding us about the power of sports. This commercial described the life of the old dudes whose are real soccer (football) players. In it, a group of old men sneak onto a soccer field at night and get carried away. They played the soccer as they are playing it when they are younger, full of passion and spirits as the soccer are. They show mischievous looks on their faces. It is refreshing change from the typical display of youth and beads of sweat splattering in slow motion. It suit the fact “Young in spirit if not in body!”
Why was this commercial creative?
This commercial creative in the way they delivered the massage that sports are not only for the young one. Sports are for all. They use old man to show the mischievous side of a human being as the old man sneak out at night just to play soccer. When they show the spirit of sport with change the appearance of old man to young man. It also shows the strong passion of sport that young man use to have. When the old man gathers with their friend they reminded of the days when they are young. Full of friendship, teamwork and fun.
