SCAMPER is based on the notion that everything new is a
modification of something that already exists. Each letter in the acronym
represents a different way you can play with the characteristics of what is
challenging you to trigger new ideas:
S = Substitute
C = Combine
A = Adapt
M = Magnify
P = Put to Other Uses
E = Eliminate (or Minify)
R = Rearrange (or Reverse)
here are a few questions you could ask:
S (Substitute): "What can I substitute in my selling
process?"
C (Combine): "How can I combine selling with other
activities?"
A (Adapt): "What can I adapt or copy from someone
else’s selling process?"
M (Magnify): "What can I magnify or put more emphasis
on when selling?"
P (Put to Other Uses): "How can I put my selling to
other uses?"
E (Eliminate): "What can I eliminate or simplify in my
selling process?"
R (Rearrange): "How can I change, reorder or reverse
the way I sell?"
KBM1125D SCAMPER PROJECT
our group decide to create new use out of a camera. the process was shown in above picture. one of the new use of the camera is it has the function as a PSP, phone and even has access to the internet...
